PAX itself is a gaming convention. There are several of these conventions around the country each year. PAX mostly focuses on PC and console games. However, there are a sprinkling of analog games at each event. This years PAX South seemed to be about 30% analog. There were many cool new games like Research and Deployment: Mecha, Karmaka, and about a dozen other indies. Plus a bunch of new PC/Console games like Patrick Chapin/Louis Scott-Vargas' card game Eternal.
I wanted to give you more pictures, but most of them turned out pretty crappy. People were moving around too fast. Damn you Samsung!
Business wise things went great! Foam Brain Games, a traveling con hobby store, now stocks our products. We also spoke with a lot of D&D/Pathfinder players. They were stoked about our dry-erase tokens. We will be working with some of them in the next couple weeks to develop an RPG specific dry-erase card that you can use them for gear, condition, zones, buffs and so much more. Those will be coming out in the spring.
Overall it was a great experience and we will certainly be back next year!